Building the shopping journeys of the future - ChatGPT Apps, Adaptive Interfaces and more...

This talk features Filip Rakowski discussing the future of shopping journeys influenced by AI advancements, particularly through the use of large language models like ChatGPT and Gemini. The speaker showcases experiments conducted at Alokai, focusing on the development of adaptive interfaces that enhance user experiences by guiding them through personalized shopping workflows. He demonstrates a custom user interface integrated within the ChatGPT framework and explains the mechanics behind transitioning data to a dynamic storefront that adapts to individual user intents in real time.