📅 Date: November 25, 2025, 19:00
🎙️ Speaker: Dimitar S. Stefanov
🎬 Watch live: https://digital.softuni.bg/events/4080/a-true-brand-or-just-a-logo-building-an-authentic-brand-tone-of-voice-in-social-media

🔍 About the Event:
On the Bulgarian market, the line between a real brand and a company that simply has a logo is often unclear. This becomes especially visible on social media — the most direct touchpoint between a brand and its audience.
This seminar will explore what an authentic Brand Tone of Voice means, how it is built, and why it is essential for a strong, recognizable and consistent online presence.

The seminar will cover:

• What differentiates a true brand from just a logo

• What Brand Tone of Voice is and why it matters

• Examples of successful (and not-so-successful) Tone of Voice implementations

• How social media channels form the most immediate communication line with the audience

• Practical guidance on building a distinctive, authentic and consistent brand voice

🎙️ About the Speaker – Dimitar S. Stefanov:
Dimitar is the co-founder and Creative Director of &play, with 10 years of experience in the advertising industry. He is the co-author of two books and of one wonderful daughter. He also takes care of a black cat and an impressive number of hobbies — including the first Bulgarian Formula 1 podcast.
&play is a creative, consulting and production company that expands the traditional scope of an advertising agency — from brand building and strategic frameworks to creative communication and presence across all media channels.

🆓 Watch for free: Via the provided link.