BDG 129 – CREATIVE THINKING AND IDEA CONCEPTUALIZATION

🎟️ Guest: Galina Dabova – Creative Manager / Copywriter / UX Designer
📅 Date: October 27, 2025 (Monday)
⏰ Time: 7:00 PM
📍 Location: Bar Synthesis (Sofia, 57 Vasil Levski Blvd)
🎟️ Free entry
🔗 Register here: https://bit.ly/bdg-register

📝 Topic: Creative Thinking and Conceptualizing Ideas

How are ideas born — and how do we turn them into real, working concepts?
In this live talk, Galina Dabova will share her creative process from inspiration to execution, drawing on 15+ years of experience across advertising, design, and UX.

You’ll discover proven techniques for idea generation and evaluation, the role of imagination and leadership in creativity, and how to stay inspired while thinking strategically.

🎯 What You’ll Learn:

✅ From idea spark to structured concept
✅ Techniques for generating and evaluating ideas
✅ How to stay creative in everyday work
✅ Real campaign case studies
✅ The role of imagination, communication, and leadership
✅ Strategic thinking without losing creativity

🎟️ About the Speaker:
Galina Dabova has over 15 years of experience in creative departments. Starting as a copywriter at Graffiti BBDO and JWT, she is now a senior creative at Investor Media Group, combining design, marketing, and strategy.
She has worked for brands such as Pepsi, Volvo, Ruffles, KitKat, Bayer, and Bloomberg TV Bulgaria.

Galina has specialized in UX design at Telerik Academy and Uxcel, and has earned recognition in international competitions such as Golden Drum and Publicis Drum Award.

🔗 Portfolio | LinkedIn | Behance

🚀 New Host, New Beginning:
The BDG series is relaunching with Martin Simeonov, Creative Director @ Investor Media Group, as host.
With over 20 years of experience across film, TV, and media, Martin brings creative leadership and passion for storytelling to the community.

🔗 LinkedIn | Intro video