📅 Date: October 23, 2025 (Thursday)
⏰ Time: 7:00 PM
🎬 Watch live: https://digital.softuni.bg/events/4069/creating-viral-content-for-social-media-nostalgia-and-emotional-marketing-in-action

🔎 About the seminar:
Nostalgia has become the new “secret weapon” of brands and marketers — a psychological trigger that builds emotional connection and transforms digital content into memorable experiences.

During the seminar, you’ll learn how to strategically apply nostalgia in creating viral social media content. We’ll explore real-life case studies, dissect their structure, and reveal the formula behind successful emotional marketing that can be implemented right away.

📘 You’ll learn:

• How to use nostalgia to create emotional connections with your audience;

• How emotional marketing psychology becomes a true competitive edge;

• What makes nostalgic and viral content resonate deeply;

• Analysis of successful viral videos and posts;

• Practical steps and strategies to create shareable content.

🎯 Suitable for:

• Business owners looking to strengthen their digital presence;

• Marketing professionals and content creators seeking innovative techniques;

• Anyone interested in leveraging psychology for impactful brand communication.

🎙️ Speaker:
Ivan Cheresharov – Marketing specialist with over 5 years of experience and a deep passion for psychology in marketing.
He has worked in the international advertising department of one of the world’s largest social networks and now helps businesses build strong digital communication strategies.
Ivan holds a degree in Public Relations and Advertising from Istanbul University and is currently specializing in Digital Media and Communication Management.
He is the creator of @socialutionbg, where he shares practical frameworks and insights for achieving meaningful digital presence.