📅 Date: November 6, 2025 (Thursday)
⏰ Time: 7:00 PM
🎬 Watch live: https://digital.softuni.bg/events/4068/effective-meta-and-tiktok-campaigns-how-ad-testing-drives-results

🔎 About the Seminar:
How do you find the winning ads? What makes an ad truly effective — the copy, the visuals, or the timing? And how can testing become your most powerful marketing tool?

In this session, Dimitar Djarov, Managing Director of Twigeo Bulgaria and growth marketing expert with over 18 years of experience, will share how global brands like Spotify, Duolingo, Nike, and The New York Times systematically test their creative strategies to identify the ads that truly deliver results.

📘 You’ll learn:
✅ Proven methods for planning, executing, and evaluating ad content tests;
✅ How to interpret test results and identify “winner ads”;
✅ How to use insights from testing to maximize ROI on Meta and TikTok;
✅ How to build campaigns that drive measurable business growth — more signups, clients, and conversions.

🎯 This seminar is perfect for:

• Marketing professionals managing paid social campaigns

• Business owners seeking to improve their digital performance

• Anyone looking to adopt a structured, data-driven approach to advertising

🎙️ Speaker:
Dimitar Djarov – Managing Director @ Twigeo Bulgaria
Born in Varna, Dimitar started his career in the U.S., earning a degree in Marketing and gaining experience at leading New York agencies working with BMW and MasterCard.
He later joined Spotify, where he grew to the role of Global Performance Marketing Director, managing the platform’s international growth.
In 2016, he joined Twigeo, a Stockholm-based marketing agency specializing in performance and growth marketing for global brands.
After leading the company’s New York office, he returned to Bulgaria in 2022 to establish Twigeo Bulgaria, now one of the agency’s fastest-growing branches.