Event Marketing: How to Turn a Concept into an Experience and Engage the Audience?
📅 Date: May 21, 2026
🎙️ Speaker: Desislava Nedkova – marketing specialist, Bulgaria
🔐 About the event:
Watch a free online seminar on "Event Marketing: How to Turn a Concept into an Experience and Engage the Audience?" on May 21, 2026 (Thursday) at 7:00 PM with Desislava Nedkova.
Today, events are one of the strongest ways to directly connect with an audience, but their success depends not just on organization, but on the ability to create an experience and emotional connection. Understanding how marketing, concept, and audience work together is key.
🎯 What is the seminar about?
The seminar explores how an event idea develops into a full campaign – from concept and audience definition to creating an experience and effective communication.
📚 What will participants learn?
- Building an event concept;
- Defining the right audience;
- Creating an engaging experience;
- Planning communication and choosing appropriate channels;
- Connecting all elements into a working marketing strategy.
👥 Who is it suitable for?
This seminar is suitable for students, beginner marketing specialists, entrepreneurs, and anyone who wants to create events or campaigns with real impact and engaged audiences.
👩💼 About the speaker
Desislava Nedkova
Desislava is a marketing specialist with practical experience in building brands and creating events and campaigns focused on genuine audience experience. She combines strategic thinking with attention to detail to turn ideas into well-structured and recognizable initiatives. She has experience planning and executing events and marketing activities, focusing on how a concept can "come alive" through proper positioning, clear communication, and audience understanding. She believes that successful marketing is not just about channels and tools but about feeling, consistency, and the ability to create connections with people. This philosophy is at the heart of her approach to every campaign or event.
This event is free to attend
Free registration is required to attend this event
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