How to Stop Wasting Your E-commerce Budget?

📅 Date: May 13, 2026

🎙️ Speaker: Vladislav Kostov – Global Head of Digital Sales at Shelly Group, expert in e-commerce growth and digital strategy

🔐 About the Event:

Watch a free online seminar on the topic "How to Stop Wasting Your E-commerce Budget?" on May 13, 2026 (Wednesday) at 19:00 with speaker Vladislav Kostov.

E-commerce has never offered more growth opportunities – and never so many ways to inefficiently spend budget. With constantly emerging new channels, tools, and trends, the real challenge today is not where to invest, but where not to invest. Fragmented budgets and lack of focus are often the main reasons growth slows down despite increased team activity.

In this seminar, you will learn how to filter out the noise and build a clear and effective marketing strategy. The speaker will break down the main growth drivers in e-commerce and how to prioritize them based on their real impact, not temporary hype.

Participants will discover how to identify high-impact opportunities, avoid common budgeting mistakes, and link investments to genuine business results such as traffic, sales, and customer value.

🎯 Suitable for:

• E-commerce managers
• Marketing specialists
• Entrepreneurs responsible for growth who want to make more informed and confident investment decisions

🎙️ About the Speaker:

Vladislav Kostov is Global Head of Digital Sales at Shelly Group, leading the development of e-commerce and digital strategy for a global brand in the Smart Home & IoT sector. He has practical experience in scaling online sales, performance marketing, and channel management, focusing on turning complex strategies into clear and actionable solutions. Vladislav regularly shares practical advice for developing e-commerce brands, budget allocation, and building conditions for sustainable growth.

More details and registration: https://digital.softuni.bg/events/4157/how-to-stop-wasting-your-e-commerce-budget