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Influencer Marketing: Algorithms and Emotions – The Added Value Behind Authentic Content

2025-06-26 Event Website Български

📅 Date: June 26, 2025 (Thursday)
🕖 Time: 7:00 PM EEST
🌐 Format: Free online seminar
🔗 Watch here: digital.softuni.bg/events/4043

🔍 About the Seminar:
In a world of endless scrolling and algorithm-driven visibility, authenticity is the ultimate currency. This session explores:
→ What makes content authentic and why audiences seek it
→ How social media algorithms work in 2025
→ Why influencers must be true brand ambassadors
→ Storytelling as a method for emotional engagement
→ Practical hacks for impactful, long-lasting campaigns

🎯 Perfect for:
Marketers, influencers, brand managers, and anyone eager to understand how emotional intelligence and algorithmic insight drive truly valuable content.

🎙️ Speakers:
👩‍💻 Elena Emilova – Influencer Marketing Manager at TalentMedia, with a portfolio including H&M, IKEA, Alpro, and Fashion Days. A strategist who views influencer work as a long-term journey.
👨‍💼 Marin Aganderov – Marketing expert and managing partner at TalentMedia. With 12+ years of experience, he led influencer investments exceeding 6M BGN in 2023 and regularly speaks at top industry events.

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SoftUni

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