Marketing Out of the Box: Building Successful Marketing Strategies and Attracting Customers with AI

📅 Date: July 28, 2026

🎙️ Speaker: Janet Grigorova – Marketing and Advertising Manager at DMI Development Ltd., Bulgaria

🔐 About the event:

Watch a free online seminar titled "Marketing Out of the Box: Building Successful Marketing Strategies and Attracting Customers with AI" on July 28, 2026 (Tuesday) at 7:00 PM with speaker Janet Grigorova.

This seminar explores how a business idea transforms into an effective marketing plan that drives real results. It covers the entire process – from defining goals and audience to building the customer journey, selecting the right communication channels, and measuring campaign effectiveness. The seminar is based on real business cases and practical experience from startups and marketing campaigns.

Participants will learn:

• How to build the foundations of a marketing strategy;
• Understanding the key stages of the marketing funnel and USP;
• Common scenarios causing customer drop-off;
• Key metrics to track and those they can actively influence;
• Which AI tools to use.

About the speaker

Janet Grigorova

Janet is a marketing and advertising manager with over 13 years of professional experience in marketing, advertising, and project management. She currently leads the advertising team at DMI Development Ltd., where she develops and executes marketing strategies, digital campaigns, and business growth initiatives.

Over the years, she has worked on projects in the cultural sector, e-commerce, and the nonprofit sector, with extensive experience managing and developing startup projects—from concept and planning to execution and optimization. She combines strategic thinking, team management, and practical marketing solutions successfully.

During the seminar, Janet will share practical experience, best practices, and real examples from her work.