? Date: December 2, 2025, 19:00
?️ Speaker: Simona Koleva
? Watch live: https://digital.softuni.bg/events/4085/personal-brand-in-action-from-the-first-post-to-paid-collaborations

? About the Event:
Influencer marketing is now a key part of how brands communicate with their audiences — and a strong personal brand is the foundation. This seminar dives into the practical side of being an influencer: building your online presence, choosing partnerships, preparing campaigns, and developing a loyal community.
The focus is on real, actionable insights rather than textbook theory.

During the event, participants will learn:

• How to build a personal brand step by step (beyond the clichés)

• How to grow an online presence that resonates with followers

• How to select brand collaborations and prepare effective campaigns

• How to nurture a loyal and engaged community

• What opportunities and challenges influencers face in the real world

? Perfect for:
Aspiring influencers, marketing students, small brands, and anyone who wants to understand how to create an authentic personal brand and collaborate professionally with companies.

?️ About the Speaker – Simona Koleva:
Simona has been active on social media for over 12 years, with more than 90,000 followers. She builds her personal brand through authentic lifestyle, fashion, travel and fitness content.
She has collaborated with major companies such as H&M, Coca-Cola, Kiko Milano, Lenor, Moroccanoil, Calvin Klein, and many others, always focusing on genuine communication and aesthetic storytelling.

? Watch for free: Via the link above.