? Date: July 29, 2025 (Tuesday)
 ? Time: 19:00
 ?️ Speaker: Dr. Lachezar Ivanov – Marketing Consultant and Pricing Strategy Expert

? Free Live Seminar (no recording will be available):
 ? Watch live here: https://digital.softuni.bg/events/4044/pricing-strategy-how-price-shapes-everything

? About the Event:
Why does ChatGPT Plus cost $20/month? Why not $10 or $100?
In this seminar, you’ll explore how pricing decisions are made in both well-established and innovative product categories. Topics include:

✅ Strategic pricing for new vs. existing products
 ✅ When and how to raise prices to boost profitability
 ✅ The power and pitfalls of price promotions
 ✅ How price affects your business strategy and positioning
 ✅ Why pricing is one of the most important decisions in any company

❗️Note: This is a live-only event – no recording will be available. Don’t miss it!

?‍? About the Speaker:
Dr. Lachezar Ivanov is a marketing consultant focused on strategy, communication, and pricing. He holds a PhD in Marketing from the European University Viadrina (Germany) and has lectured at top institutions including the Miami Ad School.

? Perfect for:
• Product and marketing managers
• Founders and entrepreneurs
• Professionals building or managing services and products
• Anyone who wants to master the art and science of pricing