Psychology of Sales: How to Walk in the Customer's Shoes

📅 Date: 26 February 2026

🎟️ Speaker: Evgeni Venkov – co-owner and business development lead at Z-Consult, Bulgaria

ℹ️ About the event:
Watch a free online webinar on the topic "Psychology of Sales: How to Walk in the Customer's Shoes" on 26 February 2026 (Thursday) at 19:00 with speaker Evgeni Venkov.

Link to Sli.do to ask questions to the speaker:
https://app.sli.do/event/k8KuZZRs2b7BBt74Xd1JCs

About the seminar:
How to sell so that the person opposite sees no other reasonable choice but to say "Yes"?
Even more importantly – how to reach the point where you refuse the client more often than the client refuses you?

In this seminar, we'll look at sales not as a question of "will it happen or not," but as a process where the outcome is already predictable: when and how it will happen.

Most people try to persuade, explain, and push with arguments.
More successful people arrange the conversation so that the decision feels logical and natural for the other person.

This is not about techniques, scripts, or closing at any cost.
It’s about the psychology behind decision-making and the skill to walk in the customer's shoes without losing your own position.
Creating a shared context where "Yes" is not a result of pressure, but of clarity.

The seminar presents a practical model for communication and decision-making which can be applied not only in sales but in any situation where you need to lead the other side to change their viewpoint – in business talks, partnerships, negotiations, and everyday professional communication.

About the speaker:
Evgeni Venkov
Evgeni Venkov is co-owner and responsible for business development at Z-Consult. He has over nine years of practical experience, having worked with more than 1,700 companies and playing a key role in establishing over 300 partnerships with brands like Nestlé, Domino’s, Kaufland, Domko, Mobisystems, SDI, Lilly Drogerie, and many others.

His experience spans various industries and markets – from Europe and the USA to the Middle East and Africa – allowing him to adapt proven models to diverse business environments.
Early in his career, he jokingly described himself as someone "who can sell ice to eskimos." Over time, he transformed his approach from a more aggressive and chaotic style to an empathetic, structured, and strategic model of work.
Today, Evgeni maintains over an 80% conversion rate thanks to systematic thinking, deep understanding of customer behavior, and the ability to turn conversations into trust.

Outside of his professional activity, Evgeni is an active bodybuilding competitor – a discipline he brings into business through systematization, consistency, and a high standard of work.

Resources: None

More info and registration: https://financeacademy.bg/events/495/psihologiq-na-prodazhbite-kak-da-vlezesh-v-obuvkite-na-klienta