📅 Date: December 11, 2025, 19:00
🎙️ Speaker: Miglena Pursheva-Stoyanova
🎬 Watch live: https://softuni.bg/trainings/5246/seeing-through-ai-the-human-factor-in-red-image-recognition

🔍 About the Event:
RED IR (Right Execution Daily Image Recognition), used by Coca-Cola HBC, is a powerful AI-driven technology that automates audits using images. But while machine vision can identify patterns and highlight inconsistencies, it cannot understand context, intent, or the reasons behind deviations.
This seminar highlights why technology alone is not enough — and why the human factor remains irreplaceable.

Participants will explore:

• How the synergy between humans and AI leads to smarter, more reliable decisions

• Critical areas where human expertise is essential

• Key business functions AI cannot operate independently

• Why meaning, ethics, and contextual understanding still require human judgment

🎯 Suitable for professionals in data, process management, auditing, sales operations, and anyone interested in real-world AI applications.

🎙️ About the Speaker – Miglena Pursheva-Stoyanova

Miglena is a RED IR Audit Controller in the Master Data team at BSO, Coca-Cola Hellenic. She leads a team of auditors and manages the central RED IR process — an essential component for organizational transparency, efficiency and sustainable growth.
She ensures compliance, data quality and accuracy, enabling informed business decisions while aligning with market-specific needs.

Her expertise includes:

• master data process management

• system integrations

• innovative data quality tools and monitoring approaches

Her work plays a crucial role in supporting commercial teams and ensuring that Coca-Cola products are represented correctly and consistently in the market.

Beyond her technical role, Miglena is actively involved in cultural and organizational initiatives — trainings, engagement programs, team-building events and more.
She has a strong interest in psychology and personal development, believing that understanding human behavior is vital both for individual growth and professional effectiveness.

🆓 Watch for free: via the link above.