📅 Date: November 3, 2025, 19:30 h
📍 Organizer: DEV.BG – IT Product & Project Management Group
🎙️ Speaker: Maria Ivanova, Director of Product Management @ Progress Software
🤝 Supported by: myPOS and Artesia

💡 About the Event:
As artificial intelligence reshapes the software industry, licensing and pricing models are undergoing a fundamental transformation. Companies are shifting from traditional ownership-based licenses to subscription, usage-based, and outcome-driven models, redefining how value is created, measured, and monetized.

In this session, we’ll explore:
👉 Why companies are making this transition and what challenges they face
👉 Change management strategies for internal and external stakeholders
👉 How customer expectations evolve when paying for access rather than ownership
👉 Feature-based, usage-based, and hybrid models that are redefining software monetization

💬 The discussion will include a Q&A session with practical insights and real-world examples.

🎙️ About the Speaker:
Maria Ivanova, Director of Product Management at Progress Software, has over 10 years of experience leading innovative software product initiatives. She oversees the .NET and JavaScript portfolio at Progress, including Telerik, Kendo UI, Telerik Reporting, ThemeBuilder, and Fiddler.
Maria believes that successful products are built by teams that learn, collaborate effectively, refine processes, and aren’t afraid to experiment.

🎟️ Registration:
Free, but registration is required:
👉 Register here

👨‍💻 User Group:
This event is part of the IT Product & Project Management community, which hosts monthly meetups focused on product leadership, strategy, and innovation in the tech space.
Learn more about the group