📅 Date: November 19, 2025
🕖 Time: 7:00 PM
📍 Venue: Gramophone Club, 6 Budapest St., Sofia
🎟️ Tickets:

• Early bird until Nov 16 – 25 BGN / €12.78

• Standard (Nov 17–19) – 30 BGN / €15.33
  🔗 Register here: forms.gle/VbuFKSRG9CE35wTK8

💡 Description:
Why does our brain often sabotage our financial decisions?
Join us on November 19 for an evening dedicated to financial culture and the psychology of money — exploring the tension between dopamine and financial freedom.

You’ll discover how the brain works when it comes to money, how emotions shape our spending, saving, and investing habits, and what we can do to regain control.

Together with a finance expert and a neuroscientist, we’ll look into the fascinating connection between brain chemistry, behavior, and financial success.

🎓 You’ll learn:

• How to manage your personal finances simply and effectively;

• How to set and achieve realistic financial goals;

• How to prepare financially for the coming year;

• Why we spend more when we’re tired or sad;

• What “dopamine shopping” really is and how to spot it;

• How ads manipulate our decisions and how to protect ourselves.

🎙️ Speakers:
Natalia Todorova – Finance expert and Investment Director at Morningside Hill, with extensive experience in investment management. Author of financial education materials for children and adults, and founder of The Little Chief platform.

Dr. Zhenya Lazarova – Neuroscientist and Behavioral Economics Lecturer at the American University in Bulgaria. Holds a PhD in Neuroscience from Oxford University and experience at Deloitte London. Author of “Replantica” and “Women Who Change the World.”

🎤 Host: Diana Uzunova

🧠 This event will help you understand your brain’s relationship with money, so you can shift from impulse-driven behavior to true financial freedom.