Using AI in Branding and Packaging Design

📅 Date: 29 September 2026

🎙️ Speaker: Viktor Ankov – Art Director at Modern World Studio, Bulgaria

🔐 About the event:
Watch a free online seminar titled "Using AI in Branding and Packaging Design" on 29 September 2026 (Tuesday) at 19:00 with speaker Viktor Ankov.

The seminar covers basic theoretical questions related to the interaction between graphic designers and artificial intelligence. The path of creating a packaging project using AI tools will be demonstrated. Using pre-prepared materials, participants will have the opportunity to create their own version of the project by interacting with AI and applying their own creativity.

Topics covered during the event:

• Introduction to AI tools and their application in graphic design;
• Generating design concepts:
  - Client brief analysis and industry trends;
  - Target audience analysis using AI;
  - Creating your own brief and Mood Board;
• Particularities of creating effective prompts:
  - Generating illustrations and product visions through AI;
  - Methods to achieve desired visual results;
• Practical demonstration:
  - Developing packaging design with AI;
  - Combining AI-generated elements with design in a real Adobe environment;
  - Advantages, limitations, and best practices of using AI in packaging design;
• Analysis of real examples and discussion about the future of AI in branding.

Who should attend?
The seminar is intended for graduating students and early-career designers looking for ways to adapt and realize their creative potential.

About the speaker:
Viktor Ankov has around 15 years of experience in identity, branding, and packaging design. He is currently an art director at Modern World Studio, specializing in graphic packaging design. He graduated from the National School of Applied Arts in Troyan and the Faculty of Fine Arts at VTU "St. Cyril and Methodius" specializing in Graphics. He is a doctoral student in art theory at the Technical University – Sofia. Viktor has worked on international branding, packaging design, and visual communication projects, combining traditional artistic approaches with the latest technologies, including AI-based tools.

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