📅 Date: 04 February 2026

🎙️ Speaker: Evgeni Venkov – Co-owner & Business Development at Z-Consult, Bulgaria

🔐 About the event:
Watch a free online seminar titled "Why Does the Client See 9, While You See 6? A Practical Model for 50–70% Success in B2B Sales" on 4 February 2026 (Wednesday) at 19:00 with speaker Evgeni Venkov.

Every successful sale starts not from what we say, but from how we understand the person opposite us. In reality, the salesperson and the client often see the same situation differently – one sees "6", the other "9". These differing perspectives lead to tension, misunderstandings, and missed deals. This seminar shows how to recognize the logic, motives, and context of the client so that the conversation is not a competition over who is right, but a process where both parties meet at a shared viewpoint.

Participants will learn practical models for structuring communication, techniques for asking the right questions, methods to understand client behavior, and ways to turn complex or difficult conversations into trust and a natural "Yes".

The goal of the seminar is for participants to gain real, applicable skills for clearer, effective, and more human communication in sales – an approach that does not rely on scripts, aggressive techniques or pressure, but on logic, empathy, and process.

🎯 Suitable for:

• Beginner and advanced sales professionals;
• Entrepreneurs and business owners;
• Marketing specialists, account managers, and consultants;
• Anyone who communicates with clients and wants to better understand their perspective;
• People who want to improve their ability to lead conversations, influence, and build trust.

About the speaker
Evgeni Venkov is Co-owner & Business Development at Z-Consult with over 9 years of practical experience. He has consulted more than 1,500 companies and played a key role in creating over 250 strategic partnerships with international and local brands such as Nestlé, Domino’s, Kaufland, Domko, Lilly Drogerie, SDI, and many more.

His experience spans various industries and markets – from Europe and the USA to the Middle East and Africa – allowing him to adapt effective models to diverse business environments.

Early in his career, he jokingly described himself as someone who "could sell ice to an Eskimo." Over time, he transformed his skills from a more aggressive and chaotic style to an empathetic, structured, and strategic approach.

Today, Evgeni maintains over an 80% conversion rate in deals, thanks to systematic thinking, a deep understanding of client behavior, and the ability to turn conversations into trust. Outside of work, Evgeni is an active bodybuilding competitor – a discipline he applies to business through systematization, consistency, and high work standards. Website: z-consult.bg