About this talk
In this session, Dorka Nagy-Jozsa addresses a critical obstacle in AI implementation: the phenomenon of back-sitting, where employees appear present but disengaged due to fears of obsolescence. She argues that this issue is rooted in neuroscience rather than motivation, impacting the ROI of AI technologies. Dorka introduces the FOBO Effect, which describes how the fear of becoming obsolete hinders learning, alongside the Back-Sitting Diagnostic to identify covert resistance to change. She also shares a 3-Step Neurological Reset framework that aims to turn fear into curiosity, demonstrating its effectiveness with a case study that achieved a remarkable 340% increase in AI tool adoption.
