BSidesSF 2026 - How to sell your soul, err, your security program (Jenn Gile)

In this talk, Jenn Gile explores strategies for improving the perception of security programs by leveraging marketing techniques. She discusses how to gain greater support for security initiatives, encourages challenging existing assumptions, and emphasizes effective prioritization. The session aims to transform the approach to security, presenting it as a desirable and essential aspect of an organization.