DrupalCon Amsterdam 2019: Content driven eCommerce with Drupal Commerce

This talk by Eirik Morland from Ny Media explores how Drupal Commerce differentiates itself by leveraging a Content Management System rather than traditional invoicing or point-of-sale systems. The focus on a content and marketing-driven approach enhances client and webshop manager satisfaction, allowing agencies to access larger marketing budgets. Attendees will learn how to create a unique synergy between content and eCommerce, incorporating editorial experiences with Drupal Commerce. The session includes case studies, highlights potential pitfalls, and offers an optimistic perspective on the future of Drupal Commerce.