DrupalCon Amsterdam 2019: Core initiatives and corporate roadmaps — Lessons running an initiative

This talk features Dick Olsson from Pfizer Inc., who discusses the company's Core Workflow Initiative launched over five years ago. The session reviews the unique journey of running this initiative with corporate support, contrasting it with typical community-led projects. The speaker shares valuable lessons learned, highlighting the importance of transparency in corporate initiatives and how other organizations can benefit from these insights. Additionally, the session addresses cultural challenges related to corporate sponsorship and explores strategies for encouraging more companies to engage in core development within the tech community.