DrupalCon Amsterdam 2019: What digital marketeers and Drupal can learn from the Brexit campaign

This talk by Michel Van Velde explores the impact of innovative digital marketing techniques used during the Brexit referendum and their implications for the future of digital marketing and content management. He provides a behind-the-scenes look at the leave campaign, sharing valuable insights that can inform how professionals view personas and utilize Drupal. This session is particularly beneficial for digital marketers and developers seeking to stay ahead in the evolving landscape of digital marketing.