DrupalCon Amsterdam 2014: Getting the Technical Win: How to Position Drupal to a Sceptical Audience
About this talk
This talk covers effective strategies for convincing stakeholders of Drupal's suitability as a strategic platform for digital projects. The speaker discusses the complexities of the enterprise sales cycle and emphasizes the importance of addressing the technical aspects of Drupal's capabilities. As part of Acquia's EMEA Solutions Architects team, the speaker highlights their experience in positioning Drupal within the prospect’s digital landscape, offering practical examples, tips, and best practices to secure technical buy-in.
