How Leading Organizations Achieve 90%+ Accessibility Compliance to Improve Digital Experience

This talk explores the importance of web accessibility and its impact on user experience, brand reputation, search rankings, and financial performance. The speaker discusses the approach taken by George Washington University to make accessibility a core aspect of their digital presence, focusing on their 766 Drupal websites. Attendees will gain insights into how designing with accessibility in mind and implementing proactive testing can enhance website engagement. Additionally, the session offers actionable strategies for integrating accessibility into digital strategies while ensuring compliance with regulations such as Title II.