DrupalCon Austin 2014: BUILDING SOCIAL CONNECTIONS TO CONSUMERS TO DRIVE PERSONALIZATION

This talk features insights from Lee Hammond, Malcolm Poindexter, and Jess Iandiorio on how Interscope Records effectively manages digital experiences for a roster of over 100 artists, including Eminem and Lady Gaga. The speakers discuss the development of a real-time fan engagement platform using Drupal, which harnesses social data to create rich user profiles and segmentation by integrating tools like Janrain and Appreciation Engine. They explain how this data is utilized alongside personalization solutions such as Acquia Lift to automate relevant user experiences, and they highlight Acquia's innovations in customer intelligence that enable hyper-segmentation for Drupal sites globally.