DrupalCon Austin 2014: COMMERCE IN-APP PURCHASES: SELL PRODUCTS WITH A CUSTOM MOBILE APP

This talk explores the crucial shift towards In-App purchases, highlighting their substantial growth in the past year. The speakers will demonstrate how to harness this expanding market through a Drupal Commerce site, making it relevant for both business owners and site builders. Business owners will gain insights on the potential returns of adopting In-App purchase strategies, while site builders will learn how easily they can implement this feature with minimal effort. With the success of platforms like WhatsApp, which capitalized on a simple In-App purchase model, this session provides valuable information on what businesses might be missing in today's digital commerce landscape.