DrupalCon Austin 2014: CONTENT STRATEGY DELIVERABLES

This talk features Snugugsdboyer discussing content strategy, which involves analyzing, sorting, constructing, and placing content to enhance a website's effectiveness. The speaker emphasizes that content is the primary reason users visit a site, making it crucial to understand a product owner's content before addressing design or development. The session outlines six essential components of a successful content strategy, including project vision, user personas, content inventory, content audit, content modeling, and information architecture, all of which form the foundation for future projects like apps, advertisements, and printed materials.