DrupalCon Austin 2014: HOW TO DESIGN IMPACTFUL USER RESEARCH

This talk features Bojhan, who addresses the challenges of conducting user research within the constraints of Drupal projects. He emphasizes the necessity of impactful user research despite budget limitations, tackling common objections such as unrepresentative participant samples and departmental assumptions about user needs. The session explores strategies for engaging the entire team in user research, selecting appropriate methodologies ranging from surveys to user testing, and effectively communicating findings to ensure they influence project outcomes. Attendees will gain insights into designing a comprehensive user research process, drawing on Bojhan's experience as a User Experience consultant and team lead for Drupal 7/8 projects.