DrupalCon Austin 2014: OPEN SOURCE PRODUCTS: UNICORN OR GAME CHANGER?

This talk features Mike Potter, the technical lead of Open Atrium, alongside Karen Borchert, the product lead at Phase2, who delve into the complexities of open source product development. They explore the competitive landscape for products without intellectual property and discuss viable business models in a context where code is freely accessible. Focusing on a case study of Open Atrium, the session covers essential aspects such as product development, go-to-market strategies, and the balance between product offerings and service work. The speakers emphasize that it is indeed possible to create and successfully market an open source product, though the approach required deviates from traditional norms.