DrupalCon Baltimore 2017: Content Strategy and relation to UX Design.

This talk delves into the intersection of content strategy and user experience (UX), highlighting the essential collaboration needed between these two fields. The speaker discusses the importance of a well-defined content strategy, covering key aspects such as core strategy, structure, workflow, and governance, as well as the significance of mapping user flows and understanding user stories. By exploring the relationship between content strategy and UX design, the session illustrates how this synergy can enhance clarity, improve information architecture, and optimize conversions. Techniques like prototyping with proto-content and testing content effectiveness are also examined to demonstrate practical applications in achieving a cohesive vision for product development.