DrupalCon Baltimore 2017: Data Driven Design for Better Business

This talk focuses on data-driven design principles employed by Elevated Third, emphasizing how design decisions are based on research and testing rather than client preferences. The speaker discusses the importance of utilizing quantifiable data to support design choices, which leads to smoother client relationships and improved efficiency. By leveraging metrics, Elevated Third successfully minimized revisions and expedited client decision-making, resulting in the timely and cost-effective launch of their largest Drupal 8 site. The session highlights the role of UX designers and content strategists in conducting tests that prioritize user response over subjective preferences, showcasing a profitable approach for agency growth.