DrupalCon Baltimore 2017: Keynote: Rise of Content, Commerce and Conversation

This talk explores the convergence of content, commerce, and conversation, highlighting how this interplay transforms user experiences. The speaker defines Conversational Marketing and its implications for current marketing strategies, emphasizing the importance of integrating this approach into technology architecture and team operations to enhance support for the three Cs. Additionally, the session discusses the unique opportunities this shift presents for the Drupal Community. Martin Coady, Executive Director of Marketing Technology, draws on over 20 years of industry experience, including his leadership roles and collaboration with high-profile clients, to provide insights into this evolving landscape.