DrupalCon Baltimore 2017: Live Content Audit of Drupal.org

This talk focuses on enhancing the effectiveness of existing content within the digital marketing landscape. The speaker, Leah Quintal, conducts a live content audit of Drupal.org, showcasing various tools and techniques for analyzing site content. Attendees will learn how to assess content performance, identify underperforming pieces that can be improved, and discover new content opportunities using competitor insights. Key tools discussed include Google Analytics, Ahrefs, and Screaming Frog, among others, equipping participants with actionable strategies to boost site authority and organic search traffic. This session is ideal for content strategists, managers, and SEOs with familiarity in Google Analytics.