DrupalCon Baltimore 2017: This Time, It’s Personalized: Preparing your site

This talk focuses on web personalization as a means to enhance conversion rates and user experience. The speaker discusses strategies for implementing personalization, including practical steps for integrating it into daily operations while ensuring sustainability. The session emphasizes how personalization can be effectively achieved using the Drupal framework and outlines the preparations necessary for a successful personalization initiative, including securing buy-in from internal stakeholders. Familiarity with personalization concepts is beneficial, but the speaker explains the topic in accessible language for those new to the subject.