The Evolution of Customer Interaction on a Pioneering Telecom Website in a Developing Country

This talk explores the digital transformation journey of a leading Telecom company that evolved its website from Drupal 6 to Drupal 9 over a decade. The speaker discusses the unique challenges of catering to users in a developing country, including high traffic, slow internet, and varying levels of technological proficiency. Participants learn how to implement customer care features, adapt web development practices for older technologies, and enhance user experience through multilingual and accessibility support. The session offers valuable insights for web developers, managers, and digital marketers looking to address the needs of modernizing customers.