DrupalCon Barcelona 2015: 2020 Vision: Reimagining Content Management

This talk explores the challenges of site redesigns that expose content structure issues, outdated information, and irrelevant material for current users. The speaker presents a strategic approach to ongoing content monitoring and auditing, emphasizing the importance of adapting to changes in user behavior for effective content positioning. Key topics include content strategy, audience traffic analysis, and establishing governance rules that align with marketing strategies. The session highlights how understanding the content lifecycle can lead to a renewable process that ensures content remains relevant and engaging for your audience.