DrupalCon Dublin 2016: Choosing Drupal - Insights from an Irish multinational

This talk focuses on Glanbia's decision to choose Drupal as their content management system for marketing sites in 2014. The session outlines the critical factors involved in the selection process, providing valuable insights for Drupal agencies on effectively pitching the CMS to large organizations. Attendees will learn about the specific requirements multinationals have for a CMS, the competitive landscape of Drupal, its perceived strengths and weaknesses, and strategies to leverage Drupal's advantages in sales pitches.