DrupalCon Dublin 2016: How to say "No" (Without actually saying "No")

This talk explores the concept that building a great product requires a thousand No's for each Yes, emphasizing that product development is not just a technical endeavor but also a social and political one. Peter Brownell, director of Code Positive and a founding member of the UK Drupal community, shares practical strategies for increasing the "No count" through various techniques such as roadmaps, style guides, and pattern-based development. He highlights the importance of product management over project management, stressing that saying No is essential for guiding clients toward making informed decisions. By providing the right tools and insights, product managers can help clients avoid distractions and focus on meaningful development.