DrupalCon Dublin 2016: Plans are useless, but planning is indispensable.

This talk explores the significance of planning in web development, emphasizing that while plans may often fail, the process of planning is crucial for understanding client needs, project goals, and team capabilities. The speaker examines how to establish and communicate project purpose while ensuring stakeholder alignment and continuous planning. Sean discusses the importance of situational awareness, agile decision-making, and data measurement for project success, highlighting that an adaptable strategy can lead to better outcomes in the face of real-world challenges. As a Certified ScrumMaster and COO of Last Call Media, he brings valuable insights into effective project management.