DrupalCon Dublin 2016: Who cares about Drupal? How to win the hearts and minds of businesses

This talk addresses the evolving landscape of client needs in the Drupal ecosystem, particularly as organizations mature digitally and seek a strategic partnership that goes beyond just CMS implementation. The speaker shares insights on client-service optimization to help attendees connect effectively with CMOs, CIOs, and other decision-makers. Key topics include overcoming client fears, defining success in digital projects, and aligning strategies with clients' digital maturity levels. The session aims to inspire Drupal agencies to expand their service offerings and help businesses achieve their online revenue goals through effective service design and customer experience strategies.