How to Unlock The ABM Blackbox with Personalization / DrupalCon Global 2020
About this talk
This talk covers how to evaluate Account-Based Marketing (ABM) friendly personalization tools, providing insights into what is needed to get started. The speaker discusses key factors to consider when selecting the right tools for effective ABM strategies, emphasizing the importance of personalization in enhancing target engagement. Attendees will gain a better understanding of the selection process and how to align tools with their marketing objectives.
