DrupalCon Latin America 2015: Conversion Rate Optimization
About this talk
In this talk, Josh Miller explores best practices for increasing sales through simple yet effective enhancements to the user experience. He discusses the journey from basic untargeted optimizations to advanced intelligent optimizations, emphasizing strategies that can be applied broadly across websites. The session includes insights specifically related to Drupal Commerce and its checkout workflow, while also addressing industry-standard tools that facilitate intelligent optimizations. Attendees will leave with actionable strategies to improve user conversions on any site.
