DrupalCon Latin America 2015: Growing a Drupal Based Product Business

This talk features rszrama discussing the challenges of building a Drupal-based product business. The speaker emphasizes that while Drupal provides excellent tools for prototyping and developing Software-as-a-Service, the real difficulty lies in identifying what to build and maintaining simplicity for success. Drawing on over five years of experience at Commerce Guys, rszrama shares valuable lessons learned and outlines key product development principles rooted in the lean startup movement, as well as sales strategies from the book Predictable Revenue. This session aims to help attendees create products that resonate with users while paving the way for sustainable business growth.