About this talk
This talk emphasizes the crucial role of SEO in enhancing a website's visibility in an increasingly competitive online landscape. The speaker explains that SEO should be integrated into the project from the outset, addressing essential architectural principles and ongoing optimizations. They also share insights from their experience at Amazee Metrics, a company specializing in SEO, SEM, web analytics, and online marketing, providing practical tips specifically for Drupal. Additionally, the speaker offers advice on effectively managing stakeholder expectations during the SEO process.
