AGENCY & BUSINESS - For good or for worse: making happy client relationships

This talk addresses the challenges that professional service providers face in delivering tailored software solutions to a diverse clientele. The speaker, Imre Gmelig Meijling, discusses the delicate balance between client desires and Agile methodologies, highlighting the essential qualities of understanding, openness, passion, and creativity in successful software development. Imre shares lessons from his 25 years in the digital industry, focusing on managing projects with inexperienced Agile teams, ensuring timely and budget-conscious delivery, avoiding overpromising, and effectively communicating unfavorable news. Attendees will gain valuable insights that apply to business owners, sales professionals, and client-facing experts in the tech sector.