Getting down to the WHAT, HOW & WHY of consumer preferences through digital transformation and ...

This talk at DrupalCon Lille 2023 explores the intricate process of conducting facility-bound surveys for a leading global toy manufacturer, emphasizing the importance of thorough research and fieldwork. The speaker discusses how technological innovations can facilitate digital transformation, aimed at enhancing client engagement and customer experiences. Key topics include the integration of virtual play environments to gather detailed insights, the use of verbal and behavioral feedback to understand children's actions, and strategies to involve parents in the purchasing process, creating a shopping-style experience that resonates.