MAKERS & BUILDERS - Marketing Automation With Drupal Commerce & Mautic

This talk focuses on the integration of Drupal Commerce with Mautic, highlighting how this combination enhances e-commerce capabilities. The speaker discusses key marketing automation features such as recovering abandoned carts, upselling, cross-selling, and launching win-back campaigns through targeted communication strategies. By utilizing Axelerant's Mautic plugin and Drupal Commerce module, businesses can effectively automate their marketing efforts to improve customer engagement and drive sales. The session covers practical use cases that demonstrate the significant impact of integrating marketing automation into online stores.