DrupalCon London 2011: MAKING YOUR THEME SCALE WITH YOUR BRAND

This talk explores the evolution of brands and the importance of preparing for change while building scalable solutions using Drupal. The speaker delves into effective theming strategies and the necessary tools and processes for outlining a brand's vision. Key topics include creating smart markup, embracing a systems-oriented approach in software development, and collaborating among themers, module developers, and designers. The session also addresses practical challenges, such as controlling templates for custom markup, utilizing CSS systems, and optimizing team performance in project management. This talk is designed for experienced themers, module developers, designers, and project managers.