DrupalCon Los Angeles 2015: Designing End-to-End Experiences: Why we need Service Experience Design

This talk explores the concept of Service Experience Design (SXD), emphasizing that designing a website extends beyond user experience to encompass new processes, identities, and partnerships. The speaker discusses the implications of web content, architecture, and design decisions on both the client's operations and the overall customer journey. By highlighting the importance of thinking bigger and considering the end-to-end experience, the session is aimed at designers, project managers, and anyone involved in creating products and customer experiences in a multi-channel ecosystem. The speaker shares personal insights and a growing passion for learning in the field of SXD.