DrupalCon Munich 2012: Building interconnected sites with HTML5's microdata

This talk explores the emerging interconnectivity between web pages through advanced web development techniques driven by search engines like Google and Bing. The speaker highlights how microdata not only enhances SEO by generating Rich Snippet results that can increase click-through rates by 15 to 30 percent, but also provides tools for creating innovative mashups and linked data applications. Attendees will learn how to leverage microdata both for its search engine optimization benefits and for building an interconnected web of sites.